The situation
Toro is a Haitian energy drink communicated through bold, product-led campaign visuals.
Campaign Communication
Toro Haïti — Energy Campaign Visuals
A bold visual campaign for a Haitian energy drink, built around product visibility, movement and active audiences.
- Responsibility
- Art direction · Campaign visual design · Product compositing · Digital content
- Status
- Official
Selected campaign visuals.
A directed selection of applications. Open any visual for a closer view.
What made it difficult
The work needed to feel energetic and recognizable while adapting to different social messages and audience moments.
What I understood
The product, directional energy and concise local messaging could act as stable anchors across the campaign.
What I built
A product-led composition system using contrast, movement and direct messaging without suggesting a full identity redesign.
How it came to life
The approach appears across four validated campaign visuals supplied for the portfolio.
Evidence layer
What this project demonstrates
- Product-led composition
- Campaign direction
- Digital adaptation
Details available on request.